Paris - Over 4,000 customers and journalists participated in 12 exclusive events across three continents, marking the debut of the Urus SE, Automobili Lamborghini's first Super SUV Plug-in Hybrid Electric Vehicle. From China to America, and Europe, the Urus SE embarked on a world tour, gracing the stages of renowned cities and capturing the attention of guests and journalists. However, the journey of the Urus SE does not end here: it will soon set off again to reach other corners of the world. The first stop of this international journey, which began on April 24, was China, at the Beijing International Automotive Exhibition. The vehicle then continued its eastern tour to Shanghai, passing through the Royal Palace of Bangkok, and then heading to Tokyo, arriving in the capital of Malaysia, Kuala Lumpur, on June 4. America also had the opportunity to host the Urus SE debut. The United States, Lamborghini's largest market in terms of sales, was the second country to welcome the vehicle, with an event organized in New York on April 29 in the heart of the Chelsea Arts District. From the glamour of the Big Apple, the Urus SE moved north to its second American stop in Toronto, Canada. In May, the Urus SE made its European debut in Italy, at the Motor Valley Fest, the annual event celebrating the excellence of the Motor Valley district. Given the strong ties between Lamborghini and its home territory in Sant'Agata Bolognese, Italy was the first European country to host the preview. The vehicle then traveled to the United Kingdom for the second edition of Lambo Day UK, before heading to the Middle East at the One & Only One Za'abeel in Dubai. The Urus SE then reached Germany, with an event at the Kesselhaus, the former power station of the old cotton mill in Kolbermoor, near Munich. The tour concluded in France, between Paris and the French Riviera. (9colonne)