Oct. 3 - Trang Tien Plaza, the most exclusive mall in the heart of Hanoi, the Vietnamese capital, adds an extra touch of Italy. Salvatore Ferragamo, one of the most popular Italian luxury brands in the world, opened a new boutique in the Asian country in which it has been present since 2006 and in which it has opened five flagship stores between Ho Chi Minh City and Hanoi. "The new store - said in a statement the Group - covers a total area of 230 square meters and offers men and women’s collections by the Florentine fashion house. The store was designed as a large open space divided into islands dedicated to different product categories: men's and women 's footwear, handbags, eyewear, perfumes, watches and leather accessories." The interior of the boutique recalls the luxury and elegance characteristic of Ferragamo’s style, sober and refined. The furniture, the colors and the space structure are carefully calibrated to wrap visitors in an intimate setting while offering the best shopping experience possible." For the inauguration of the store, an ad hoc event was created with the presence of Ferragamo’s artisans, directly from the Florence laboratories, have offered an unprecedented "behind the scenes" of how an iconic shoe of the brand, the Tramezza for men, is made by hand.

SALVATORE FERRAGAMO SPA: A PROFILE
Salvatore Ferragamo S.p.A. is the company that owns the Salvatore Ferragamo Group, one of the leading players in the luxury sector, whose origins date back to 1927. The Group is active in the creation, production and distribution of shoes, leather goods, garments, silk products and accessories, as well as fragrances for men and women. The product range also includes eyewear and watches, manufactured under license from third parties. The company is also known for its attention to the uniqueness and exclusivity of its products, achieved by combining style, creativity and innovation with quality and craftsmanship typical of Italian goods. With more than 3,300 employees and an extensive network of 603 flagship stores (as of September 30, 2012), the Ferragamo Group operates in the European, American and Asian markets.